The Framework
The MDC Growth System
A comprehensive framework that combines timeless business practices with stage-specific playbooks. Know exactly what to focus on — and what to ignore — at every phase of your growth journey.

Built from
20+ years experience
How It Works
Two layers. Complete clarity.
The MDC Growth System operates on two interconnected layers: foundational practices that never change, and stage-specific playbooks that tell you where to focus now.
The Seven Practices
Timeless disciplines that compound over time. Master these regardless of your stage — they form the foundation of sustainable growth.
Jump to practicesThe Five Playbooks
Stage-specific guidance from $0 to $50M+. Each playbook tells you which practices to prioritize and which tactics to deploy now.
Jump to playbooksFoundation
The Seven Practices
These are the fundamental disciplines that every successful recruitment business must master. They don't change based on your stage — they compound over time.
Aspirational Clarity
Define where you want to go and why it matters. Without a compelling vision, growth becomes aimless.
Establish clear goals, vision, and purpose that align your entire organization toward a common destination.
Market Connection
Understand your market deeply and position yourself to capture the right opportunities.
Deep market intelligence, client relationships, and positioning that creates sustainable competitive advantage.
Strategic Positioning
Differentiate meaningfully. Stand out in ways that matter to your ideal clients.
Clear value proposition, niche focus, and brand positioning that attracts premium clients.
Structural Excellence
Build the operational backbone that enables scale without chaos.
Systems, processes, technology, and infrastructure that support growth rather than constrain it.
Leadership
Develop leaders at every level who can drive growth without you.
Leadership development, team building, and culture that attracts and retains top talent.
Commercial Mastery
Master the economics of growth — from pricing to profitability.
Pricing strategy, margin optimization, and commercial discipline that drives sustainable profitability.
Enterprise Value
Build a business worth owning — or worth selling.
Strategic value creation, exit readiness, and building assets that transcend founder dependency.
Not sure which practices need attention?
Our free assessment identifies gaps and prioritizes your focus areas.
Stage-Specific Guidance
The Five Playbooks
Your stage determines your priorities. Each playbook provides specific guidance on which practices to emphasize and which tactics to deploy at your current revenue level.
Ignite
$0 - $1M
Elevate
$1M - $5M
Scale
$5M - $15M
Dominate
$15M - $50M
Pinnacle
$50M+
Ignite
$0 - $1M
Find your footing and first wins
Establishing foundation, first hires, initial client wins
Elevate
$1M - $5M
Build the machine that scales
Systematizing success, team building, consistent growth
Scale
$5M - $15M
Multiply what works
Geographic expansion, service diversification, leadership depth
Dominate
$15M - $50M
Own your market position
Market leadership, operational excellence, acquisition potential
Pinnacle
$50M+
Exit or eternal enterprise
Exit preparation, legacy building, generational wealth
The Complete Picture
Practices × Playbooks
See how the seven practices intersect with each playbook stage. Different stages require different emphasis.
| Practice | Ignite | Elevate | Scale | Dominate | Pinnacle |
|---|---|---|---|---|---|
1Aspirational Clarity | |||||
2Market Connection | |||||
3Strategic Positioning | |||||
4Structural Excellence | |||||
5Leadership | |||||
6Commercial Mastery | |||||
7Enterprise Value |
Primary focus for this stage
Which playbook is right for you?
Take our free assessment to discover your current stage and get personalized recommendations for applying the MDC Growth System.
Find Your Stage